Crumbl Cookies and Insomnia Cookies are two major cookie chains that have sparked debates among dessert lovers about which is superior. Crumbl offers large, indulgent cookies with rotating flavors, presented in their signature pink box, appealing to those who crave a boutique experience. Insomnia, on the other hand, has positioned itself as the go-to spot for late-night cookie cravings, especially for college students, with its warm, classic flavors and extended hours. Each chain has a distinct appeal—Crumbl for its creative, decadent offerings and Insomnia for its reliable, smaller cookies that are perfect for a quick snack or late-night indulgence.
The competition between these chains extends beyond just taste, as factors like accessibility, delivery options, and variety play a crucial role in determining customer preference. While Crumbl’s cookies are often celebrated for their Instagram-worthy presentation, some argue that they are overrated. In contrast, Insomnia’s cookies, though less visually refined, are praised for their well-rounded flavor and practicality, serving up comfort food well into the night. Ultimately, personal preference reigns supreme, with each chain offering something unique depending on the dessert experience you’re looking for.
Cost Comparison
Crumbl and Insomnia cookies have comparable pricing, but some notable distinctions exist between the two brands. While a single classic cookie from Insomnia costs about $2.95, Crumbl’s larger cookies are priced around $4.99. Insomnia’s deluxe cookies, which are closer in size to Crumbl’s, cost $4.95, with seasonal flavors like pumpkin spice being slightly less expensive at $3.20. Both brands offer cost-saving bundles, with Crumbl’s mini cookies coming in packs of three for $9.99, and Insomnia providing more budget-friendly options like a six-pack of classic cookies for $16.50 or four deluxe cookies for $19.50.
Size Comparison
In terms of size and weight, Crumbl cookies stand out significantly. Weighing in at over 150 grams, a Crumbl Milk Chocolate Chip cookie is nearly three times the size of Insomnia’s 55-gram Chocolate Chunk cookie. Even Insomnia’s Deluxe line, with its larger and more ingredient-filled cookies like the 121-gram Deluxe Confetti, doesn’t quite match Crumbl’s hefty offerings, such as the 190-gram Classic Pink Sugar cookie. Despite the larger variety and size of Crumbl’s cookies, Insomnia’s classic cookies remain the more affordable option, but the price gap narrows when considering Insomnia’s deluxe range. Both brands, however, offer bulk deals that provide savings for those buying multiple cookies.
Taste Comparison
Insomnia Cookies and Crumbl are two popular cookie chains, each offering unique taste on the classic dessert experience.
Insomnia Cookies presents a more balanced, homemade-style cookie with a wide array of flavors that are consistently available across locations. Their classics, such as chocolate chunk and peanut butter chip, offer a traditional yet satisfying treat, with seasonal and deluxe options like pumpkin spice latte and apple cider donut adding variety. While they are not overly ambitious in terms of creativity, Insomnia’s cookies excel in simplicity, delivering warm, gooey cookies that avoid overwhelming sweetness. Moreover, their desserts extend beyond cookies, offering brownies, ice cream, and cookie cakes, making them a versatile choice for dessert lovers.
Crumbl, on the other hand, is known for its more extravagant approach, with a menu that changes weekly, featuring everything from staple chocolate chip cookies to experimental flavors like watermelon. While this constant rotation keeps customers intrigued, the large, dense cookies often face criticism for being overly sweet and underbaked, with some reviewers finding the cookies too doughy. The brand offers other dessert options, such as mini cakes and banana bread, but their cookies are seen as hit or miss. Crumbl’s flavors range from simple to complex, yet their emphasis on size and toppings sometimes detracts from the overall eating experience, leaving some customers longing for a more refined cookie.
Nutrition Comparison
Crumbl Cookies, known for their indulgent treats, provide clear nutritional information at their stores, though the listed values are based on serving sizes rather than whole cookies. For instance, their Milk Chocolate Chip cookie, while showing 180 calories per serving, actually totals 720 calories when considering the full cookie. Some of their popular flavors, like the Classic Pink Sugar and Molten Lava, contain 76 and 48 grams of sugar respectively—far exceeding the daily recommended sugar intake by the American Heart Association, which is 36 grams for men and 25 grams for women.
An Insomnia cookie packs a surprising nutritional punch with 250 calories, 12 grams of fat, 35 grams of carbohydrates, and 3 grams of protein per serving. Despite its indulgent taste, it contains more sugar and calories than other cookies like the Snickerdoodle, which has 180 calories and 13 grams of sugar. This might be unexpected given that the Snickerdoodle is coated in cinnamon sugar.
However, in comparison to other sweet treats, such as a Starbucks Blonde Vanilla Latte, Insomnia Cookies are still a relatively moderate indulgence. While they may seem calorie-dense, these cookies can still be enjoyed guilt-free in moderation, especially for those who track their intake with tools like Fitia.
Conclusion Which Cookies is Better?
When comparing Crumbl Cookies and Insomnia Cookies, taste emerges as the most significant factor. While both chains offer a variety of cookie flavors, this review focused on four cookies from each to provide a fair comparison. The selection gave a glimpse of their overall quality, though both brands also sell other desserts. Crumbl is known for its large, uniquely flavored cookies and visually appealing presentation. However, despite their elegance, Crumbl’s cookies can be undercooked, which diminishes the overall experience. Insomnia, on the other hand, produces cookies that, though less polished in appearance, are baked to perfection with a crispy exterior and chewy interior.
The decision between these two cookie chains ultimately depends on personal preference. Crumbl’s rotating flavors and beautiful presentation attract many, but its inconsistent baking leaves room for disappointment. Insomnia may lack in aesthetics, but it makes up for it with consistently better-baked cookies that are more enjoyable to eat. While Crumbl seems to focus on appearance, Insomnia prioritizes flavor and texture, making it the preferred choice for those who value substance over style.
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