Upcoming Crumbl LTO's | Limited Time Desserts February 2025

Crumbl Cookies is introducing an exciting new flavor as part of its Limited Time Offer (LTO) series. If you’ve been following their recent trends, particularly the cakes and pies launched in the first half of 2025, you’re in for a treat. Their latest offering promises to capture the same essence of creativity and indulgence that has defined their desserts this year.

One of the less-talked-about LTOs that Crumbl has experimented with is the Crookie. First tested in early 2024, this unique dessert has not yet made its way into the regular rotating menu but has certainly piqued curiosity. The Crookie combines the buttery layers of a croissant with the rich, gooey filling of chocolate chip cookie dough, making it a natural fit for Crumbl’s cookie-centric origins. While it hasn’t become a weekly staple, its potential is hard to ignore, especially as the brand continues to expand beyond its traditional offerings. One thing to note, though, is that the croissants used in the Crookie are pre-made and sourced from Crust Club rather than being baked in-house. Once reviews start coming in, we’ll know if this unique creation is here to stay.

Crumbl has seen a lot of transformation recently, including a rebranding in late 2023, when the company dropped “Cookies” from its name and became simply “Crumbl.” This shift hinted at an expanded menu that would move beyond cookies, and throughout 2024, they’ve delivered on that promise. From the introduction of items like Cinnamon Squares and Tres Leches Cake to upgraded versions of their double-decker cake cookies, such as the fan-favorite Key Lime Pie, Crumbl is pushing the boundaries of what their fans can expect.

A hallmark of Crumbl’s strategy in 2025 has been the frequent release of LTOs. Far from just a playful acronym, their limited-time offerings have included everything from large pies and cobblers to their signature Cinnamon Squares and double-decker cake cookies. These treats aren’t available in smaller, mini sizes, adding to their exclusivity. Crumbl’s goal seems to be introducing at least one new LTO or a non-cookie item each month, keeping the menu fresh and unpredictable for customers. For those tracking these releases, it’s clear that Crumbl is committed to experimenting with new flavors and formats.

As of February 2025, Crumbl has decided to go a step further by releasing three LTOs in the month, offering even more variety for dessert lovers. This decision demonstrates their commitment to innovation and their understanding of their customers’ desire for unique, limited-time treats.

Stay tuned as Crumbl continues to surprise and delight with their rotating weekly menus, which are packed with LTOs that won’t be around forever.

LTOs by date on weekly rotating menu: