Since the first Crumbl shop opened its doors in 2017, the cookie chain has rapidly expanded to more than 1,000 stores. Each store features an open-concept layout where customers can see workers preparing the treats—mixing ingredients, baking, and serving the cookies in their signature pink boxes. Crumbl has become known for its unique approach to offering a new lineup of flavors every week, which they reveal each Sunday. The excitement continues the next day, with a mix of returning favorites and new flavors available in stores. Crumbl’s creative approach to flavors has gained a loyal following, especially on TikTok, where fans eagerly review the latest cookie flavors every week.
Expanding the Flavor Lineup
For years, Crumbl fans have wished for more variety in the weekly cookie lineup. Typically, only six cookie flavors were offered, but this week brought an unexpected surprise. Instead of the usual six cookies, there are now eight flavors to choose from, with options including Peanut Butter Blossom, Oatmeal Raisin, New York Cheesecake, Butter Cake, and four other delicious varieties. Initially, fans thought the two additional cookies were a limited-time treat in celebration of Election Day, given all the special deals and freebies in stores. However, Crumbl confirmed that the expanded lineup is here to stay, stating, “Crumbl is excited to introduce eight desserts on the weekly rotating menu for the ongoing future.”
Mixed Reactions from Fans
Although many fans are thrilled with the expanded menu, not everyone is entirely satisfied. Some people have shared feedback on social media, noting that the eight flavors could have featured more unique options. A few fans voiced disappointment, feeling that Crumbl chose “basic” flavors when they could have added more variety. Still, the excitement surrounding the eight-cookie lineup is undeniable, and Crumbl fans are enthusiastic about trying new flavors.
More New Flavors to Come
Along with the expanded menu, Crumbl has hinted at even more new flavors arriving soon. Fans can look forward to unique options like Pink Velvet Cake and Cherry Cheesecake in the upcoming weeks. With eight cookies now available every week, Crumbl’s lineup promises to be even more festive as the holiday season approaches.
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