The Jonas Brothers Team Up with Crumbl Cookie for a Special Treat

The Jonas Brothers have partnered with Crumbl Cookie to create a delicious new cookie flavor!

On Monday, January 20, Crumbl introduced a special, limited-time cookie in collaboration with the Jonas Brothers and Rob’s Backstage Caramel Popcorn.

Joe Jonas, 35, shared the exciting news on his Instagram Stories with a picture of the new cookie. He wrote, “Yo! We made a cookie!” The cookie features a buttery base topped with creamy caramel frosting, a drizzle of melted caramel, and a generous sprinkle of Rob’s Backstage Caramel Popcorn.

Where to Get the Special Cookie

The special caramel popcorn cookie will be available from now until January 25, or until supplies run out. Fans can find it freshly baked in all Crumbl locations across the United States, Canada, and Puerto Rico, as mentioned in a press release shared with PEOPLE.

The Jonas Brothers in the Crumbl Kitchen

In a fun video posted on Crumbl’s Instagram page, Joe Jonas was joined by his brothers Kevin Jonas, 37, and Nick Jonas, 32. The trio took over Crumbl’s kitchen to help bake the new cookie and show off their decorating skills.

A Crumbl employee placed a fully decorated cookie on a tray as an example. The brothers stood around it with their unfinished cookies, ready to try decorating them themselves.

Nick went first, carefully using an icing tube as he waited for the signal to begin. Joe, full of energy, encouraged everyone to judge their decorating skills in a playful competition. When it was Joe’s turn, he sprinkled popcorn onto the cookie with flair, copying the famous “Salt Bae” style. Kevin took his time and carefully added a handful of popcorn to his cookie, impressing the staff with his focus and technique.

The caramel popcorn cookie is available in two sizes: regular and mini, so customers can choose their perfect portion.

Crumbl’s Excitement About the Collaboration

Crumbl cofounder Sawyer Hemsley expressed his excitement about the collaboration, calling it “a sweet new hit.” He shared, “Pairing our famous cookies with Rob’s Backstage Popcorn and The Jonas Brothers is a perfect match. The brothers love this snack, and we’re thrilled to bring it to our customers in a new way to start 2025.”

Harrison Fugman, cofounder of Rob’s Backstage Popcorn, also shared his enthusiasm. “It’s amazing to see our popcorn go from a favorite snack to an irresistible cookie with Crumbl,” he said in a statement.

Enter the Crumbl Giveaway

Fans have even more reason to celebrate! Crumbl announced on Instagram that they are hosting a giveaway for five lucky winners.

The prizes include:

A signed Jonas Brothers album
Exclusive Jonas Brothers merchandise
A Rob’s Popcorn merch bundle
A Crumbl gift card

Fans can enter the giveaway until Thursday, January 23, at 11:59 p.m. MT. This is a great opportunity for Jonas Brothers fans and cookie lovers alike to win exciting prizes.

The Story Behind Rob’s Backstage Popcorn

Rob’s Backstage Popcorn has a special connection to the Jonas Brothers. The popcorn recipe was originally created by Rob Garbowsky, the father of Greg Garbowsky, who was once the Jonas Brothers’ guitarist and remains a close friend. Over the years, the popcorn became a favorite snack for the brothers and eventually turned into a successful business.

Since then, Rob’s Backstage Popcorn has expanded and collaborated with other celebrities, such as Priyanka Chopra Jonas and Kelly Clarkson, to create different flavors loved by fans.